OK the door hasn’t flown off the NY store or anything, the store I’m referring to is iTunes, the music store run by Apple has surpassed Walmart and become the largest music store worldwide.
The largest digital download store wouldn’t have any doors. It’s operated via desktop software that connects via the Internet therefore isn’t really considered a brick and mortar business. At this point, US consumers actually still purchase more CDs than downloads, but Apple has become number one over top CD selling stores like Walmart and Best Buy.
What does this mean for you?
Well, the advantages or the digital download store are quite obvious. You can buy a track, rather than a full album, you can even buy 4 tracks off an album without buying the full thing. You don’t have to leave the house and you can play it as soon as the track has finished downloading. The variety of choice you have is also 2nd to none (with the odd exception, cough Beetles cough) and probably better than any single store. The introduction of mp3’s have revolutionised the way in which people listened to their music.
The advances in technology are gaining so fast that it is hard to keep up with, the transition from digital music on ipods to digital movies on ipod was almost instant. CD’s and especially records still have a market but that market is becoming more common with collectors and the everyday shopper will sooner or later make the jump to digital downloads.
What is your preference? Do you purchase via digital download?



