Getting To Know The Technical Side Of SEO
November 12, 2016
Do you want to take your SEO game to the next level? If so, then you should start going a little more technical. Many webmasters feel intimidated right away upon hearing the term technical SEO. After all, many don’t have a complete understanding of the different aspects of SEO, let alone its technical side. But this shouldn’t deter you from taking action. At its core, technical SEO simply refers to the process of ensuring that search engine spiders can effectively crawl all your webpages and place them in the search index. Keep reading to learn more about the technical side of SEO and the actions you can take right now.
Page Load Speed
A fast website is heaps better than a slow one. Everyone knows that, yet a lot of online marketers tend to ignore speeding up their websites. Numerous studies show that online users leave a website if it doesn’t load within 2 seconds. Also, site speed is now a known Google ranking factor. “Time-to-first-byte” shows a strong correlation with rankings. It only makes sense to boost your page load speed as it has a direct impact on user engagement metrics such as click through rates. This tells Google that you’re better than the competition as you provide the best possible user experience.
Mobile search traffic is now greater than desktop search traffic. The gap is only expected to widen in the coming years. Google wants the best for their users. When users search using their mobile device, Google serves mobile-friendly results. There are multiple ways to make your website compatible with mobile devices. The popular option is to use responsive web design. Another solution is to create separate URLs for your desktop and mobile visitors. Regardless of the approach, you take, what’s important is that you optimize your website for mobile users as they probably make a huge part of your overall traffic.
Although Google’s search algorithm has gotten more sophisticated over the years, don’t forget that they’re essentially machines that need human interference to produce optimal results. In terms of boosting your rankings, this is achieved by creating a good site structure. Submitting HTML and XML sitemaps is a good start. But as much as possible, try to silo your content as well. Basically, this refers to the technique of dividing your content into several categories and placing posts only on the category page they belong to. This helps search engine spiders understand what your content is all about.
It’s also a must to check your website for crawl errors. If there are any, make sure you redirect the URLs properly. A permanent redirect means the old URL has been moved to a new one for good, so Google transfers its authority. A temporary redirect, meanwhile, won’t transfer any authority. 404 errors must also be taken care of. It’s a good idea to create a custom 404 page so you can compel visitors to go to another link on your website.
These are some of the most important elements of technical SEO. While it consists of a steep learning curve, it’s beneficial to learn about these technical enhancements as they can lead to a huge boost in rankings over the long term.